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International Marketing
- General Information

    Brief Introduction

    This program is taught in BESU-Solbridge. All courses instruction and discussions of contemporary business issues are done in English, drawing on the vast knowledge and experience of our international faculty. International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

    Teaching Objectives

    The aim is to produce graduates with good business management skills that are efficient in Asia as well as in the rest of the world.

    The programs emphasize personal development and the acquisition of business skills to:

    1. ensure that each student is challenged individually to attain the highest standards of personal excellence;
    2. introduce students to some basic humanities and social science courses that help them expand their perspective, and become responsible members of civil society;
    3. ensure that students learn to question assumptions and come up with creative and meaningful solutions;
    4. enhance learning by hands-on projects and teamwork.

    Main Courses

    International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

    • International Marketing Management
    • Strategic Management
    • Operations & Supply Chain Management
    • Consumer Behavior
    • Brand Management
    • Marketing Research Methods
    • Advertising and Promotion
    • Internet Marketing

    Internship

    Students will have the opportunities to be engaged in industrial collaborative projects, visits to companies, interview techniques, resume instructions and review, and career consultation.The graduates of this program can work in the International trade transportation, insurance, customs clearance etc agencies, specialized foreign-trade corporations, and import and export department's of foreign-owned enterprises.

    Degree Awarded

    After graduation, students will be awarded Bachelor Degree of Business Administration (BBA) .


    fees


    Tuition Fee
    Bachelor RMB 34,900 pre year
    RMB 139,600 in total (About $ 25,595)
    Accommodation Fee
    White Building
    Double Room RMB 40 to RMB 50
    Single Room RMB 60 to RMB 90
    Guojiao Building
    Single Room RMB 110 to RMB 90
    Studio RMB 260 to RMB 300
    Other Fees
    Application Fee RMB 390 to RMB 810
    Service Fee USD 50
    Living Expense RMB 2,200 to RMB 2,800
- How Much Scholarship Cover
Admission Only
- You Need Pay After Got Scholarship (RMB)
  • Tuition:  34,900 / Year
  • Accommodation: 750 to 1200 RMB per month
  • Living Expense: 600 to 3000 RMB per month
- Requirement
  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard;
  • Satisfied English language requirements. Undergraduate applicants who provide TOEFL scores of at least 79 Internet-based (IBT) or an IELTS overall band score of at least 6.0 or TOEIC scores of 750 will be considered for regular admission.
- Application Documents

1. Guardian's Valid Certificate (Copy of Guardian’s ID Card or passport)

The Guardian's Valid Certificate you provided should be consistent with the information you filled in "Custody Release Form".

2. Application Form

Please upload your finished application form here.

3. Personal Statement

Personal Statement with the applicant\'s signature, written in English.

4. Custody release form


You can download a template or sample from here .

5. Photocopy of valid passport

With name, passport number & expiration date, and photo included

6. Passport photo

A recent passport-sized photo of the applicant

7. High school academic transcript


8. High school graduate certificate

Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

9. English proficiency test certificate

For example, IELTS 6.0/TOEFL 79 or equivalent for non-native English speakers.

  • Step 1: Click "Apply Now" button below and pay scholarship service fee.

  • Step 2: Wait for the payment confirmation, then provide documents guidance. (including the application form)

  • Step 3: Submit documents and wait for result and admission documents (including admission letter, visa letter)
The info on this website is for reference only, university/program/scholarship are to be confirmed per each applicant, before application.
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