Back to
Back to University Home Page
Welcome to East China Normal University

Art Design
- General Information

    Art Design (art, non normal)

    Main courses

    1.General courses: Including English, university language and literature, humanities and natural sciences elective and so on.
    2.Basic courses (regardless of professional orientation):
    Introduction to design, art history, design history, copy writing, modelling foundation, color foundation, form design basics, computer software infrastructure, photography foundation, preliminary design, etc;
    3.Professional basic courses in different major orientation, specialized courses and professional practice
    4.Professional visits, internships, graduation design, dissertation and so on.

    Multi-Media Design direction

    Teaching Objectives

    The major focus on students ability to innovate, interdisciplinary research capabilities, media theory and media practice ability to meet the broad needs of all sectors of society, capable of various institutions, enterprises and institutions, IT companies, such as design research and development work.

    Course advantage

    The professional courses mainly focused on interactive media and online media, computer graphics, computer animation, etc., in order to cultivate 21st century multimedia creation, production and interdisciplinary talents.

    Main courses

    Modern and contemporary history of art and design, contemporary technology frontier, human anatomy, visual perception and applied psychology, computer games basis, motion analysis, copywriting scripts and planning, mass communication and contemporary media, animation derivative production.

    Landscape Design direction

    Teaching Objectives

    The major focus on training of visual image based information dissemination in order to cultivate Composite type of outstanding design talents focusing on design and innovation.

    Course advantage

    The major introduces well-known experts and programs, focusing on diversity design concept education to enable students to master the methods of modern design, with the understanding of the latest achievements of Chinese and foreign design and development trends, with a strong design and the actual development ability to communicate

    Main courses

    Visual language, illustrations, fonts, design, layout design, logo design, book design, packaging design, advertising design, brand image design, web design, exhibition design.

    Animation Design direction

    Teaching Objectives

    To cultivate compound talents of animation Design with Advanced design concept, and the ability to do research to develop and to communicate and promote.

    Course advantage

    The major focus on animation and game image design, mastering anime original paintings, original character design, using a variety of modern production techniques for post-processing

    Main courses

    Animation theory, history of Chinese and foreign animation, original paintings, animation compose foundation, animation visual language, plays and scripts, sports law, character design, scene design and props, storyboards and camera language, two-dimensional animation design, 3D animation design, animation appreciation, music appreciation and Synthesis, DV technology, digital image compositing, animation peripheral product design, software technology (Photoshop, Painter, Flash, 3Dmax, Maya, After Effect, Shake, etc).

    Industry Design direction

    Teaching Objectives

    To cultivate industrial design talents with a profound knowledge and understanding of visual aesthetic

    Course advantage

    The major focus on training of professionals with a wide field of vision and knowledge, understanding of the professional cutting-edge achievements and future directions, focusing on creative thinking.

    Main courses

    History of industrial design, mechanical power base, frontier science and technology, materials and processing methods, morphology, fuzzy design, the series design, bionic design, barrier-free design, update the design, conceptual design etc.


    School of Design

    School background

    School offers visual communication design, animation and game design, industrial design, interior design, landscape design, exhibition design, video communication, digital art, brand and design management, public art and design ten undergraduate majors. The college has a returned overseas students to design and product development experience with teachers as the main body of the teaching staff, with three thousand square meters, equipment, facilities, first-class design center, with screen printing and printmaking, large printing and packaging, pottery, industrial modeling and architectural models, large professional studio and darkroom and multimedia studio and a series of specialized laboratories, with animation 3D capture system and industrial modeling rapid prototyping systems and other high-end laboratory. It was designated as Shanghai Creative training base by the Shanghai Municipal Economic Commission.

    College acquires remarkable teaching achievements. Students have won domestic and international students and professional design competition awards. School has undertaken a number of major renovation design and research projects, including the theme pavilions of World Expo, China Palace of Fine Arts.
    College training mode as follows: After the first year of enrollment, regardless of professional direction, focusing on learning colleges level general education courses, the second school year focusing on professional courses in different professional direction of the professional studio.


    School of Design meets a group of young and talented teachers, many teachers who have a post-graduate experience in Europe, has a good sense of community and open academic attitude. Some of them are teachers prepared the design professional materials, on the issue of similar materials 49 kinds of top of the charts, and some teachers act as art and design architect and design director in five-star hotel in the domestic space. They are a very energetic, strong team.

    Internship and Employment

    Many students won the national and Shanghai advertising design, web design competition awards when learning at school. Last year, the first session of the profession Graduation, their academic achievement and ability has been widely recognized and affirmed by the employer.


    Tuition Fee
    Bachelor RMB 28,000 pre year
    RMB 112,000 in total (About $ 20,535)
    Accommodation Fee
    International Exchange Service Center
    Double Room RMB 40 to RMB 80
    Single Room RMB 145
    No.2 International Student Residence Hall (Campus Map #39)
    Double Room RMB 40 to RMB 60
    Single Room RMB 120
    No.12 Student Residence Hall (Campus Map #41)
    Double Room RMB 30
    No.1 International Student Residence Hall (Campus Map #31)
    Double Room RMB 40
    Other Fees
    Application Fee RMB 200 to RMB 480
    Service Fee USD 50
    Living Expense RMB 2,400 to RMB 3,000
- How Much Scholarship Cover
Admission Only
- You Need Pay After Got Scholarship (RMB)
  • Tuition:  28,000 / Year
  • Accommodation: 750 to 1200 RMB per month
  • Living Expense: 600 to 3000 RMB per month
- Requirement
  • High school qualification or above
  • New HSK-4 for programs in foreign languages and Chinese as a foreign language; new HSK-5 for other programs
- Application Documents

1. Application Form

Please upload your finished application form here.

2. one 2-inch photo

3. High school transcript

4. Passport photo(photocopy)

5. High school graduate certificate

Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

6. Certificate of HSK

Certificate of HSK (Chinese Proficiency Test)

  • Step 1: Click "Apply Now" button below and pay scholarship service fee.

  • Step 2: Wait for the payment confirmation, then provide documents guidance. (including the application form)

  • Step 3: Submit documents and wait for result and admission documents (including admission letter, visa letter)
The info on this website is for reference only, university/program/scholarship are to be confirmed per each applicant, before application.
Must Click To Read This Before You Talk to us