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Welcome to Ocean University of China

Chinese Business Program in English
- General Information

    Brief Introduction

    The courses are as follows: Elementary Chinese, Chinese Culture and Business Basics in China, Marketing Management in China, Investment in China, Tai Ji, Case Studies in Chinese Business, Seminars, and Excursions. The courses are taught in English.

    Main Course

    The courses offered are as follows:

    China and World Economy
    Business Management in China
    Investment in China
    Marketing Management in China
    Chinese Culture
    Basic Chinese
    Taiji
    Case studies

    Guest Lecturers

    We also arrange guest lecturers from famous companies, banks and other institutes to enlarge our students' view on the situation in the fields of Chinese economy and culture. Every week, there will be an excursion to local companies such as Haier, Hisense, Attorney's Office and other relevant places to show the students how the real business is done here in China.

    Many foreign companies, such as Qingdao Degussa Chemical Co. Ltd., Lucent Technologies Qingdao, and Maersk Container Industrial Qingdao Ltd. are also on our list of excursions. Students trained in our program will get a certificate after completing the courses. Now many of our students graduated are working in the multi-national companies such as Siemens and Lucent. The reason why our students are highly demanded is that they are trained by experienced experts or professors in the field of business.

    Following please find the description of the courses we offer and points for attention while applying for Chinese Business Program:

    China and the World Economy


    Week
    Topic
    Week
    Topic
    1
    China in the world Economy: Geographical Perspective
    7
    China and Korea: Cases of Industrial Transfer
    2
    China in the world Economy: Historical Perspective
    8
    China and India: Comparision of Economic Strategies
    3
    China and European Economy: TBT Issues
    9
    China Energy Strategy: In-house Resolution or Out-sourcing
    4
    China and Russia Economy: Froms Brothers to Partners
    10
    China Regional Development: Experiences and Lessons
    5
    China and United States Economic Relations: Interdependent
    11
    Discussion: China and International Economy Issues
    6
    China and Japan: Shadow of Flying Geese Model
    12
    Summary


    Business Management in China

    Week
    Topic
    Week
    Topic
    1
    Economic Reform and Investment Incentives-an Overview
    7
    Taxation Issues
    2
    FDI in china and overview of the rules affecting foreign investors
    8
    Foreign Exchange and RMB's revaluation
    3
    Potential Fields of Investment for FLEs
    9
    The Financial System and Emerging Securities Markets
    4
    Management of Joint Ventures
    10
    FIE human resource management
    5
    Mergers and Acquisitions
    11
    Technology Transfer and Intellectual Property Right Protection
    6
    Import & Export Custom Duties and Export Refund
    12
    Summary and Review


    Investment in China

    Week
    Topic
    Week
    Topic
    1
    Introduction
    7
    Fields of Investment - Telecom Industry
    2
    Forms of Investment an Characteristics
    8
    Fields of Investment - Financial Sector
    3
    Investment Environment - Eastern China
    9
    FDI's Import and Export
    4
    Investment Environment - Central and Western China
    10
    Start Your Own Small Business - Procedures and Preparation: Business Planning
    5
    Investment Environment - the Yangze and Pearl River Delta
    11
    Financial Issues in Small Firms
    6
    Fields of Investment - Automobile Industry
    12
    Summary


    Marketing Management in China

    Section
    Topic
    Section
    Topic
    1
    Assessing Marketing's Critical Role in Organizational Performance Building Customer Satisfaction Through Quality, Service and Value
    7
    Designing Market Strategies for Market Leaders Designing and Managing Global Marketing Strategies
    2
    Winning Markets Through Market-Oriented Strategic Planning Managing Marketing Information and Measuring Market Demand
    8
    Managing Product Lines, Brands and Packaging   Managing Service Business and Product SupportBusiness
    3
    Scanning the Marketing Environment Analyzing Customer Market and Buying Behavior
    9
    Designing Pricing Strategies and Programs in China Selecting and Managing Marketing Channels
    4
    Analyzing Business Markets and Business Purchasing Behavior Analyzing Industries and Competitors
    10
    Managing Retailing, Whole Selling and Market Logistics  Designing and Managing Integrated Marketing Communications
    5
    Identifying Market Segments and Selecting Target Markets Differentiating and Positioning the Market Offering
    11
    Managing Advertising, Sales Promotion and Public Relations Managing the Sales Force
    6
    Developing New Products Managing Life-Cycle Strategies
    12
    Managing Direct and Online Marketing Organizing, Implementing, Evaluating and Controlling Marketing
    Text Book: Marketing Management - An Asian Perspective

    Chinese Culture

    Week
    Topic
    Week
    Topic
    1
    Introduction: Dos and Don'ts
    7
    Great Thinkers and Philosophers
    2
    Chinese Cuisine
    8
    Chinese Education
    3
    Chinese Languages
    9
    Chinese Religion
    4
    New China and Influencing Figures
    10
    Chinese Literature and Art
    5
    Chinese Customs
    11
    Chinese Festivals
    6
    Chinese Dynasties and Historical Events
    12
    Chinese Medicine and Massage, Qigong


    Basic Chinese


    Lecture
    Topic
    Lecture
    Topic
    1
    The Sounds of Chinese Some Essential Phrases
    7
    Actions Traveling
    2
    Introductions Other People
    8
    New Friends and Old Friends Asking for it
    3
    Requests Locations
    9
    Festivals Chinese Life
    4
    Directions Time
    10
    The High Life Happy Endings
    5
    Describing Things  Likes and Dislikes
    11
    Writing
    6
    Map & Dictionary  What's It Like
    12
    Outline of Grammar for Review
    Textbook: Chinese Language Learning For Foreigners (1)


    Tai chi

    Week
    Contents
    Week
    Contents
    1
    Brief Introduction to Wu Shu
    7
    Reviewing: Forms 1-5 Studying: Forms 16-18
    2
    24 Styles Simplified TAIJI  Beginning Form and Forms 1-3
    8
    Reviewing: Forms 1-18 Studying: Forms 19-21
    3
    Reviewing: Forms 1-3 Studying: Forms 4-6
    9
    Reviewing: Forms 1-21 Studying: Forms 22-24
    4
    Reviewing: Forms 1-6 Studying: Forms 7-9
    10
    Reviewing: Forms 1-3 Studying: Forms 4-6
    5
    Reviewing: Forms 1-9 Studying: Forms 10-12
    11
    Reviewing: Whole Routine
    6
    Reviewing: Forms 1-12 Studying: Forms 13-15
    Textbooks: 1. Contest Routines of TAI JI. 2. Chinese WU SHU Essentials


    Case Studies

    A. Description C. Prerequisites
    This coure seeks to provide a capability for applying theory of China economics, investment, marketing and business Knowledge of China and World economics,investment marketing and business management
    B.Teaching Method D.Materials
    Case analysis and discussion Readings in China and the world economies, investment, Marketing and business management in China


    List of Excursions

    No.
    Place
    Connector
    No.
    Place
    Connector
    1
    MOFTEC Ms. Wang Hefa
    6
    Qingdao Brewery No.1 Mr. Dong Fang
    2
    Maersk Container Industry Mr. Wang Ruiting
    7
    Sophia International Hotel Ms. Li Xia
    3
    Bank of China, Qingdao Ms. Zhuang Yuanyuan
    8
    High-tech Park Ms. Zhan Jian
    4
    Degussa Ms. Gao
    9
    Coca Cola Botting, Qingdao Ms. Zang
    5
    Haier Ltd. Company
    10
    Qingdao Port


    Tentative Time Table

    Course
    Hour/Week
    Tuesday
    Wednesday
    Thursday
    Friday
    Basic Chinese
    6
    10:10-12:00
    8:00-9:50
    10:10-12:00
    Business Management in China
    2
    10:10-12:00
    Chinese Culture
    2
    10:10-12:00
    China and the World Economy
    2
    Marketing Mangement in China
    2
    8:00-9:50
    Investment in China
    2
    8:00-9:50
    Case Studies
    2
    Taiji
    2
    8:00-9:50
    Guest Lectures
    Flexible
    Excursions
    2
    14:00-
    Remark: The timetable for guest lectures and excursions will be flexible according to the lectures and the companies' arrangements.


    Class Time and Opening

    The lessons of CBP start on the first Tuesday in March and September every year. And the opening ceremony usually starts at 6:00 pm on the previous Sunday evening.

    (Tai Chi Show)

    (Chinese Contest)


    fees


    Topic
- How Much Scholarship Cover
Admission Only
- You Need Pay After Got Scholarship (RMB)
  • Tuition:  13,500
  • Accommodation: 750 to 1200 RMB per month
  • Living Expense: 600 to 3000 RMB per month
- Requirement
Week
- Application Documents
Week
  • Step 1: Click "Apply Now" button below and pay scholarship service fee.

  • Step 2: Wait for the payment confirmation, then provide documents guidance. (including the application form)

  • Step 3: Submit documents and wait for result and admission documents (including admission letter, visa letter)
The info on this website is for reference only, university/program/scholarship are to be confirmed per each applicant, before application.
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