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Business English (Market Expansion in China)
- General Information

    Teaching Objectives

    The 4-year BA program "Market Expansion in China" is provided by the School of Foreign Languages at Zhejiang Gongshang University under the major Business English. The program focuses on marketing in China.

    It aims to equip students with basic knowledge of business communication, marketing in China, international trade laws and policies, China’s companies, business management, intercultural negotiation, business protocol, Chinese culture, Zhejiang business culture, economic advantages of Hangzhou, etc. It is designed specifically for international students who are interested in business and market expansion in China. Those foreign citizens, graduated with senior middle school certificates at least, can apply for admission into this program.

    Main Courses

    Marketing English, Market Expansion in China, China’s Companies, Project and Management in China, Chinese Culture, Chinese Education Market, Introduction to Large Market in Zhejiang Province, Market Study in China, English for Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Marketing, Political and Economic Policies in China, China’s Policy of Foreign Trade, Business Presentations and Public Speaking in English, Business Letters Writing, Negotiations in English, Report Writing, Economic Advantages in Hangzhou, Business Protocol in China, etc.

    Click here for Courses Description

    Internship and Practice

    Practice mainly inculdes social practice, company visit and survey, book report or thesis writing, professional practice, graduation thesis, etc.

    Length of Study and Degree

    The length of curriculum is normally four years. Minimum credits for graduation: 129 credits.
    Qualified students will be granted Bachelor Degree of Arts in Business English in the field market expansion in China.


    Tuition Fee
    Bachelor RMB 18,000 pre year
    RMB 72,000 in total (About $ 13,205)
    Accommodation Fee
    International Student Apartment
    Double Room RMB 400 to RMB 650
    Quad room RMB 250
    Single Room RMB 1,100 to RMB 900
    Other Fees
    Application Fee RMB 400
    Service Fee USD 50
    Living Expense RMB 2,180 to RMB 2,780
- How Much Scholarship Cover
Admission Only
- You Need Pay After Got Scholarship (RMB)
  • Tuition:  18,000 / Year
  • Accommodation: 750 to 1200 RMB per month
  • Living Expense: 600 to 3000 RMB per month
- Requirement
  • Applicants must be non-Chinese citizens and in good health.
  • Applicants for bachelor's degree studies must have high school certificate.
  • Applicants (except for English native speakers) must have TOEFL test score 90 (or above) or IELTS test score 6.5 (or above) or have other related certificate of English language proficiency.
- Application Documents

1. Photocopy of valid passport

With name, passport number & expiration date, and photo included.

2. 2 photos

Which size is as the same as in passport.

3. TOEFL or IELTS or other English Learning Certificate

English proficiency test certificate.

4. High school graduate certificate

Certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

5. Foreigner physical examination report

It is required during application.

You can download a template or sample from here .

6. High school academic transcript

Academic transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

7. Guardian’s Letter of Guarantee

Applicants who under the age of 18 until 1st September of 2014 should submit Guardian’s Letter of Guarantee; guardian must be adult Chinese person or adult foreigners resided in China.

8. Application Form

Please upload your finished application form here.

9. Resume

Written in Chinese or in English.

  • Step 1: Click "Apply Now" button below and pay scholarship service fee.

  • Step 2: Wait for the payment confirmation, then provide documents guidance. (including the application form)

  • Step 3: Submit documents and wait for result and admission documents (including admission letter, visa letter)
The info on this website is for reference only, university/program/scholarship are to be confirmed per each applicant, before application.
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